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Alex Malouf

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Cameron Craig: We used communications to turn around Apple

Cameron Craig: We used communications to turn around Apple

There are a few brands that are more beloved than Apple. And when it comes to leadership, few inspired me more than Steve Jobs....
EMENAComm: Communication Trends for 2019

EMENAComm: Communication Trends for 2019

Volatility, uncertainty, complexity and ambiguity; 2018 was a year of confusion, especially for the public. The role of the communicator has also become more challenging....
Revealed: Who Egyptians trust most, least when it comes to brand building

Who Egyptians trust most, least when it comes to brands

Trust is one of those intangibles which we as communicators must always focus on. Trust, that notion of one person relying on and believing...
Bahrain’s Jehan Abdulkarim Among Holmes Innovator 25 EMEA

Bahrain’s Jehan Abdulkarim Among Holmes Innovator 25 EMEA

Bahraini national and accenture’s marketing and communications director Jehan Abdulkarim has become the first Gulf national marketer to be named as the first Holmes...
Egypt’s Narrative Summit: Digital is the key to promoting ‘Brand Egypt’

Egypt’s Narrative Summit: Digital is the key to promoting ‘Brand Egypt’

If Egypt is going to be a competitive nation brand globally, the country must make better use of digital communications and marketing – The...
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Why Middle East marketing and politics don’t mix

Growing up in the region, I was (and still am) far too talkative. To keep me from getting into trouble, I was told, in...
Fallout of the Careem - Fakharany Saga

Fallout of the Careem – Fakharany Saga

It started so well. One of the most respected Egyptian IT executives, a 3Com and Google veteran (disclaimer – I briefly worked with Wael...
dark social, whatsapp, research, digital boom

Why MENA communicators should care about dark social?

Let me ask you a question. Name the most popular application on the phones of consumers in the Middle East. It's not Instagram. It's...
Pokemon Go Craze in The Middle East

Pokemon Go Craze in The Middle East

I wanted to write on something fairly light and fun today in light of recent the Middle East and Europe events. So, today I...

Are Egyptians the most effective marketers in the Middle East?

For all of you other Arab nationals (especially us Lebanese), please do forgive the question. But having sat through another round of judging at...

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