Marketing

Reporting on brand marketing efforts, marketing & advertising agencies, and creative work.

Radwa Rashad4:50 PM GMT • January 12, 2021

Case Study: La Poire Wins Socially Distanced Ramadan

Tarek Nour Communications (TNC) released a short and sweet case study on their Ramadan 2020 Campaign for La Poire, and…
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$Facebook teams up with TBWA\RAAD to showcase people behind #LoveLocal$

Staff Writer10:53 AM BST • September 28, 2020

Facebook teams up with TBWA\RAAD to showcase people behind #LoveLocal

Facebook has teamed up with leading regional creative agency, TBWA\RAAD, for its new campaign, #LoveLocal, an initiative to support local…
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Nayrouz Talaat10:14 AM BST • September 28, 2020

Facebook Launches ‘#LoveLocal’ campaign to support local businesses in MENA

Facebook has launched a new initiative to offer digital support to local small and medium businesses in the MENA region,…
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Ahmed Wasfie9:15 AM BST • September 19, 2020

What are the most common issues that the HR department deal with?

Human resources. Suppose you’ve worked in an office before you may know them as the people who deal with the…
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Ahmed Maher10:06 AM BST • September 7, 2020

How Can Startups Use Virtual Credit Cards To Empower Growth?

Virtual credit cards are quickly gaining traction around the world in the B2B payment space. Created for online transactions, they…
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Osama Tolba9:03 AM BST • July 28, 2020

A Short History of Influencer Marketing

Promoting or recommending a product is commonly seen all over the internet, particularly on social media or bloggers pages. Influencer…
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Staff Writer9:33 AM BST • July 21, 2020

Facebook Reveals Top Emojis in MENA, Celebrates World Emoji Day

History has shown us that images are worth more than words. Thanks to the rise of visual-based communication, we are…
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Staff Writer7:12 PM BST • July 16, 2020

Going viral – is it luck or is it planning?

Back in 1975, viral videos weren’t a thing. Or perhaps they sort of were, but they didn’t have a name.…
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Staff Writer7:28 AM BST • July 1, 2020

Viber cuts business ties with Facebook

Japanese owned Rakuten Viber, one of the world’s leading messaging apps for free and secure communication, announces it will cut…
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Yassmine Fahmy10:42 AM BST • June 25, 2020

5 Link Building Tactics to Boost Your Online Presence

Using SEO to build an online presence is an essential need these days. Apart from putting your brand in the…
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Staff Writer1:19 PM BST • June 12, 2020

Own a law firm? Use Facebook to your advantage with these simple tips

As a law firm, there’s nothing more important than building a strong client base. And when the competition is high,…
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Staff Writer11:29 PM BST • May 6, 2020

Top reasons you should hire a digital marketing agency

As a business owner, there’s nothing more important than helping your business to grow. You probably know where you want…
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Staff Writer9:15 PM GMT • November 18, 2019

Efficient Marketing Tools to Create Viral Campaigns Rapidly

Marketing has always been a subtle companion of trade and e-commerce. It started with word of mouth and later grew…
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Lina Gilani1:22 PM BST • April 23, 2019

Eventtus ‘rebrand’ aims to inspire event professionals to ‘think big, think easy’

Eventtus revolutionized its brand strategy and visual identity as the company is expanding its event tech solutions globally. These were…
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Staff Writer9:52 PM BST • April 10, 2019

How a Non-Digital Approach Can Work For You

Sometimes the old ways are best. While most marketers are telling people to rely on using the Internet as their…
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